Microsoft 365 Chooser Test
The Microsoft 365 plan chooser was a problem-solvers dream. The previous page was overwhelming to customers, with stakeholders wanting a lot of information above the fold with equal priority. This project spanned many months of collaboration, reviews, and testing. Happily it ended as one of the most successful tests in Microsoft 365 history with conversion exceeding 10x what was normally seen in test results. The page was fast-tracked to build and shipped as soon as it could permanently.
Because this project had several scenarios requested as well as options for expansion, we created many options for the stakeholders to review for both desktop and mobile. We felt we had to fine-tuned content to make the page direct as possible, while at the same time communicating familiar elements and precisely what the customer needs to know about each product.
