Surface for Business department page

For this project, the Surface marketing team wanted to overhaul the Surface for Business department page and basically put all the decisions in our hands. A veteran copy writer and I collaborated to come up with a new concept for the Microsoft Store completely, breaking the standard guides within our images to show the difference in size of devices - since size was the first thing customers were looking at. The first snippet of copy was intended to be a straight-forward statement to really level with businesses on what each device could be use for in the workplace. Then we listed each spec below to further break down the devices. This page was received well beyond what we’d hoped by stakeholders, leadership, and eventually by customers through tests. It has led to mini versions on product detail pages and other Microsoft product pages.